Dardasha was created to foster the love of the Arabic language and to encourage its early development through casual education and everyday conversation (“دردشة”). Founded by Reem Madkour and Nabih AlHajji Dardasha aims to honor our mother-tongue and reinvigorate the ways in which it is taught to young children, by making it fun, whimsical, accessible, and relatable, while incorporating results from studies all over the world for the most effective language development experience. Dardasha was founded in 2019 and since has grown a community of parents and early educators that share in the passion for preserving the Arabic language and culture. Initially beginning with the launch of books addressing first words, first sentences, and stories, Dardasha is expanding to encompass all aspects of early childhood language development including toys, learning tools, and digital resources.