It Began with a Simple Question… ‘Why?’ Comotomo was born in 2009 when its founder – a designer in the ever evolving tech industry – was perplexed as to the dearth of innovation in the baby bottle category. The imagery that prompted this curiosity was one of a colleague feeding her little one with what we’d today describe as a traditional long-neck bottle. Why didn’t baby bottles change with the times? This started a long and winding journey into design and R&D that gave birth to a rather odd looking baby bottle (especially at that time!). Everything about the status quo was questioned. Why should the material be plastic? Is a long-neck bottle the most practical shape? Are existing products truly designed with the baby in mind? Then something interesting began to happen. Our oddly beautiful bottle made its way to a few of our earliest customers and they were absolutely ecstatic! — “Finally! This is the only bottle my baby will take!” “This isn’t a bottle of milk. This is a bottle of freedom!” “This is a game changer.” — Something had struck a chord. In short time, our bottle became a #1 seller and we had created a whole new category within the baby bottle industry.