kidywolf all began in 2019 when two Belgian fathers, Gary and Nicolas, joined forces with a common goal: to shake up the toy industry. The desire to create an original project together kept recurring.

The birth of their respective children provided the catalyst they needed. Becoming fathers instilled in them a deep desire to contribute to the development and happiness of their own children, as well as all children around the world. They dreamed of creating toys that would not only entertain, but would also inspire and stimulate young minds.

Their story is therefore that of two fathers who embarked on this adventure, driven by the desire to create toys that spark the imagination, enrich learning, and create
precious memories.

“We wanted to create a range of gender-neutral and fun toys, fueled by educational thinking, that would stimulate interaction between generations while maintaining a timeless and elegant design.”

Gary, co-founder of KIDYWOLF