Since 1945, Into the history of the companies Foppapedretti came about from the passion for wood of its founder, Ezio Foppa Pedretti. 1945. It all began in 1945, in the home in Telgate (in Bergamo) where young Ezio devoted his spare time to making wooden toys out of the leftovers from his uncle Pierino’s umbrella handle factory.

Starting in the 1980s, Foppapedretti has always invested heavily in its brand through global advertising communication, achieving the surprising result of establishing a relationship of trust with its end consumer.

The company Young&Rubicam, in a study commissioned by the Corriere della Sera, ranked Foppapedretti in an area of excellence among all Italian brands, placing it in third place (after Ferrari and Parmigiano Reggiano) for “”brand strength”” (see Corriere della Sera of 12/3/2001).

“The brands that are successful are those that have strong convictions and original ideas. They are those that have the energy to change the world and can convert people’s way of thinking” (Young&Rubicam)

Confirming the recognised perception of excellent value for money, a March 2024 consumer survey confirms the strength of our brand, which ranks 27th, the only small to medium-sized company among many multinationals. (Affari & Finanza – attached to the daily newspaper la Repubblica)