Ezpz creates developmentally-focused products that make mealtime less about mess and more about fun. Each product is tailored towards a specific age group and usage occasion, and the mat’s stable base helps baby/toddler to self-feed and meet key developmental milestones. We aspire for family mealtime to be a HAPPY, positive experience where memories are made!

Lindsey Laurain the founder of ezpz. A wife and working mom to three wonderful, wild boys who serve as her inspiration and her in-home product testers. She never imagined she would leave corporate America and become an entrepreneur, but the journey has been very special (but also exhausting). The ezpz community, positivity and her family + team keep her motivated. They are committed to hard work and FUN!

Lindsey wanted to address the lack of innovation and safety standards in the feeding space.Lindsey hired an in-house pediatric feeding specialist (Dawn Winkelmann, M.S, CCC-SLP) to help design products for each age and stage of feeding development. As of 2022 ezpz has developed all of the gear needed for each stage: Pre-feeding Tools for infants, Tiny Line for babies, Mini Line for toddlers, and Happy Line for preschoolers. We even have ezpz Basics for kiddos 5+!