Babybjorn is a family-owned company that puts families first. Babybjorn sold the very first baby bouncer in 1961. Ever since, Babybjorn have been listening and learning from parents and experts because they want to make parenthood essentials that encourage closeness and can be used and loved every day. Because everything Babybjorn do, they do for future generations.

Babybjorn is here to make your parenting journey smoother, safer and more joyful by creating products that help you focus on what truly matters—those precious moments with your baby.

Babybjorn are all about creating products with purpose, not just making more stuff for the sake of it. Babybjorn team pour their hearts into crafting durable items that can be passed down and cherished by multiple children. Just as they have done since way back in the ‘60s. Yet, everything Babybjorn do impacts our planet and its inhabitants. So, we’re on a mission to shrink our carbon footprint while maintaining ethical practices.

Established: 1961 by Björn Jakobson and his sister-in-law, Elsa Jakobson
Type of company: Family company
Employees: Approx. 180
Office: Head office in Solna, logistics center in Lanna, and offices in New York, Tokyo, Shanghai, Seoul and Hong Kong.
Number of markets: 55, of which USA is the largest, closely followed by Japan and South Korea.
Products: Baby carriers and baby bouncers as well as sleep, kitchen, and bathroom products.