The moment you decide to have kids, life gets very complicated. From setting up a nursery and finding a pediatrician, to drop offs, pick-ups, and playdates, it all goes totally haywire. But thanks to Safety 1st, there’s one thing that’s never complicated: safety. They make it easy to get what you need to take care of your little ones. When it comes to parenting, few feelings are as terrifying as the first time a parent puts a baby in the car for the ride home from the hospital. That’s why Safety 1st invented the now iconic, “Baby on Board” sign. It gave rise to millions of copycats and crazy spoofs. But more importantly, that little sign with the big message led them to where they are today: a company obsessed with the safety and well-being of children in cars, homes, and everywhere in between